How Professional On Hold Messages Can Improve Your Business



Posted: Thursday, September 16, 2010

by Jonathan Gal
Hold Studio

Maybe you've been thinking about your business's phone services lately and are wondering what you can do to improve them. Besides ensuring that your representatives answer phone calls in a courteous and timely manner, there are other ways to improve your business through the phone. One of them is creating and implementing a custom on hold message. This type of message is basically what your customers will hear when they're on hold. Typically it's a blend of voiced information read by professional actors and music that fades in and out between times. The combination of the two can keep customers engaged with your business even when they're on hold. A professionally made on call message can improve your business in several ways. Here are just three of them.

1. It keeps customers on the phone longer. When customers are put on hold and don't hear anything on the other end of the phone, they hang up within about thirty to forty-five seconds. With a custom on hold message that gives them pertinent information and pleasant music to listen to, they're likely to stay on hold for more like three minutes. These means your representatives will get to talk to many more potential customers throughout the day just because people are waiting around on hold for longer.

2. It makes your business feel more professional and upscale. Being put on hold and listening to silence or annoying beeping makes people feel like they've just called a disorganized office or a home. You want your customers to feel that your business is professional and organized, even if you don't want to lose that small business personal feeling. A custom, professional on hold message can give your customers the feeling that you've really got it all together, right from the start.

3. It can help you brand your business. Giving customers an idea of what your business is all about through an on hold message is a simple way to brand your business. You can sometimes work in your business's motto or other brand type information that will make you recognizable in the future. The more customers hear about your business, the more likely they are to keep you in mind in the future, so this is an important part of the process of improving your business.

Jonathan Gal is an entrepreneur and business marketing specialist. He helps people bring their business to the next level with effective hold messages. His life's work and passion is to develop relationships with people from all over the country and help them succeed in business.

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Top-level comments on this article: (1 total)
» left by Jennifer Stewart
 1 year 249 days ago.
153 fans.
It's definitely true that if I don't hear anything I'll put the phone down.
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